THE new Arabian Chemical Polyurethane Systems House, a branch of Juffali Chemical Products Co. Ltd., was recently inaugurated in Jeddah, attended by executives from Dow Chemical Company and E.A. Juffali & Bros., including Sheikh Hatem Ali Juffali, Chairman of the Juffali Chemical Group; Amin Al Afifi, CEO Juffali Group; Markus Wildi, President Dow Middle East; and Dr. Zuhair Allawi, Vice President Dow Saudi Arabia Co. The new Polyurethane (PU) Systems House plant will produce Dow polyurethane systems for various applications and will contribute to Dow Formulated System's global network of more than 30 system houses around the world. The ceremony was officiated by Dr. Souhail El Farouki, General Manager of Juffali Chemical Group. "We have been partnering with Dow in a variety of businesses since 1976, and this important alliance allows us to further strengthen our relationship, increasing our ability to sustain the dynamic growth of our customers in this region. By investing in a new dedicated manufacturing plant in Jeddah, E.A. Juffali and Brothers ultimately strive to facilitate our loyal customers' success in their respective markets, anticipating their needs and helping them fulfill their aspirations," El Farouki said. Dow Formulated Systems, a global business unit of The Dow Chemical Company and E.A. Juffali & Brothers signed the alliance for the Arabian Chemical Polyurethane Systems House in 2010.