The Saudi heating, ventilation and air conditioning (HVAC) sector is expected to achieve between 30 and 50 percent growth to emerge as a SR4.5 billion market by 2014. The Kingdom remains a major market for air conditioning due to its hot climate and high individual purchasing power coupled with its HVAC-dependent industries which fuel the region's largest economy. The domestic market for air conditioners continues to boom due to four major factors: a growing population, the establishment of new businesses, continuous declines in equipment prices due to technological advancements, and a year-round hot climate. These all combine to make the Kingdom the world's biggest air conditioning market. Individual and corporate purchasers are currently on the lookout for products that are more energy efficient and eco-friendly. Against this backdrop, the upcoming Saudi Aircon 2012 - the 13th International Exhibition on Air-Conditioning Heating, Ventilation & Refrigeration will introduce some of the latest and best air conditioning technologies to the thriving Saudi HVAC market. The event will feature exhibits on central units, instruments and controls; district cooling; split and window units; ducting systems; components and spare parts; ventilation systems; refrigeration and cooling; industrial fans; vents and grills; large-capacity food storage; and supermarket, hotel and restaurant refrigeration. "HVAC is not just a luxury in the Kingdom of Saudi Arabia; it is also a necessity for key sectors such as hospitality and food. Given its unique geography, vibrant business environment and growing population, the Kingdom is constantly in search of advanced air conditioning systems that can provide comfort while supporting economic growth. Saudi Aircon 2012 provides a glimpse of what solutions are currently available and which are suited to the needs of Saudi consumers. This event ties up nicely with the bigger Saudi Energy expo as HVAC is one of the Kingdom's biggest energy-consuming sectors as well," said Khaled Daou, Project Manager of Saudi Energy at the Riyadh Exhibitions Company. Saudi Aircon 2012 is part of Saudi Energy, the 15th International Trade Exhibition for Electricity, Alternative Energy, Water Technology, Lighting & HVAC for Saudi Arabia running on May 7-10, 2012 at the Riyadh International Convention & Exhibition Center. Saudi Energy will be held under the patronage of the Saudi Ministry of Water and Electricity and is accredited by UFI, the global association of the exhibition industry. The exhibition is devoting a special section for alternative energy technologies and applications this year, offering a unique opportunity for companies specialized in this domain to showcase their products and technologies. It is organized by Riyadh Exhibitions Company (REC), the leading events' organizer in the Middle East. Complete details on SAUDI AIRCON and SAUDI ENERGY are available at http://www.saudi
