Top Saudi electronics, home appliances and air conditioning company Abdul Latif Jameel Electronics (ALJ Electronics) on Thursday wrapped up its dealer convention just before the commencement of 2017. During the convention, the company highlighted its reputable customer services, innovations on energy and water efficient products plus their latest 2017 range of product, and efforts to diversify the Kingdom's economy and enhance the Saudization drive were also discussed. ALJ Electronics is today the exclusive distributor for Toshiba, Sharp and Dora from Japan, Bosch Appliances from Germany, Mekar Air Handling & Fan Coil units from Italy and in addition White Westinghouse, Westinghouse and Rheem Air Conditioners from USA. The Dec. 8 convention held in Hussain Jameel Hall at Abdul Latif Jameel HQ, Jeddah brought together more than 600 dealers from across Saudi Arabia, company executives, and media representatives. At a press conference following the event, ALJ Electronics CEO, Hisham Hamza discussed the electronics and home appliance provider's consumer-centric services, offers, and promotions. "We offer solutions tailored to meet all consumer needs. With our network of service centers, customers do not have to be concerned about service or warranty issues, as they can call our 24/7 Customer Care Centre, toll free or visit their local ALJ Electronics› stores for assistance," said Hamza. With its largest service center in Jeddah, covering 3000 square meters. "At ALJ Electronics we are fully committed to supporting our dealer network throughout Saudi Arabia and we support them with a wide range of incentives, promotions and offers. That helps to promote ALJ Electronics brands and encourage repeat customers." In addition, customers currently, through Abdul Latif Jameel Finance, can buy any product at all ALJ Electronics› stores under a installment equals cash payment plans for up to 12 months. ALJ Electronics' comprehensive product portfolio offers an end-to-end solution covering all consumer electronic needs: LED TVs, notebooks, smartphones, refrigerators, freezers, washing machines, laundry centers, air conditioning units, gas cookers, small appliances, microwave ovens, oil radiators and a host of other appliances. "Corporate agreements means that employees from Ministries, Hospitals, Universities, Banks and Corporates - can benefit from installment purchases, enabling their staff to buy on installment through monthly salary deduction - via Abdul Latif Jameel Finance," P. Venkat, ALJ Electronics Managing Director added Founded in 1980, ALJ Electronics has built strong alliances with market leaders, including Bosch, Germany which ranks first in Europe for home appliances; Rheem USA, one of the most innovative companies for Central Air Conditioning solutions, Toshiba VRF Air Conditioning and Sharp Japan, one of the few LED TV manufacturers that builds their LED panels in Japan, including the 8K Resolution LED TV; Contributing to air conditioning projects, and offering business solutions, ALJ Electronics supplies a variety of businesses with its products, available at hypermarkets, power retailers, dealers, and independent electronic stores. In the past two years, ALJ Electronics provided equipment and appliances for Jeddah Railway Station, Hilton Hotel, Rabigh Railway Station, Al Imam University, National Commercial Bank, King Saud University female campus, Arafat Project, the Ministry of Defence housing compound, Al Othaim Supermarket, and the National Guard housing compound. In line with Saudi Arabia's Vision 2030, ALJ Electronics is committed to supporting government efforts to encourage water and energy conversation. "This is the reason why we took the bold step of creating the first AC exchange offer in the Kingdom. Customers were able to upgrade their old AC to more energy efficient models, through a SR1,000 incentive program. Thanks to our network of service centers and retail stores, we were also able to offer free installation and delivery as well as additional services worth SAR 1,000," said Venkat. Today, ALJ Electronics is focused on delivering a wide-range of energy efficient air conditioning systems and home appliances, such as the slim design White Westinghouse Inverter AC with built in Wifi technology, to commemorate 100 years of White Westinghouse plus Bosch Active Oxygen and i-Dos washing machines, as well as Sharp and Toshiba refrigerators and washing machines with inverter technology. ALJ Electronics special attention to water conversation, offers products that help customers consume less water doing household chores, like washing dishes and cloths. "Our range of dishwashers and washing machines use little amount of water needed for full capacity. In fact, Bosch dishwasher only uses six liters of water to clean a full load of dirty dishes compared to 60 liters used in manual wash," said Venkat.High on ALJ Electronic's agenda is supporting the government efforts for diversification of national economy and Saudization. The company, which has grown substantially over the past five years, is planning to expand its network of retail stores, to cover all parts of the Kingdom. It has introduced a CRM solution - Sales Force, the best CRM solution, in the world, as part of a digital transformation program to digitize their business processes. ALJ Electronics continues to build on its portfolio focusing on brands with history of innovation such as Bosch, Sharp, White Westinghouse, Rheem and others. Seeking skills enhancement and professional development of its employees, ALJ Electronics staff are enrolled in several on-the-job training and orientation programs. "At ALJ Electronics we encourage Saudis to participate in the growth of our company. That is why we have a high green rating as Saudi citizens make up 45 percent of our employees and 10 percent of our management," Hamza noted. — SG
