ARABIAN Business Magazine, a weekly publication focusing on the business community, has bestowed honor upon The Company for Cooperative Insurance (Tawuniya) as the Best Insurance Company for 2016 during the event was organized by Arabian Business at Al Faisaliah hotel in Riyadh last Nov. 8. The event was attended by government officials, CEOs and top executives from both governmental and private sectors in Saudi Arabia. Majid A. Al-Bahiti, Marketing General Manager of Tawuniya received the award trophy from Eng. Ahmed Bin Sulaiman Al Rajhi, President of the Riyadh Chamber of Commerce & Industry. The Arabian Business award recognized Tawuniya for its outstanding performance and achievements, which has resulted in Tawuniya being the best provider in Saudi insurance industry. It also strengthens Tawuniya's position as the leader of the insurance market, where the company has a lot of competitive advantages in terms of innovative products, financial solvency, long-term expertise, diverse insurance portfolio, high quality services and qualified personnel. After receiving the award, Al-Bahiti said, "Customer trust has played a key role in Tawuniya business and support winning The Best Insurance Company Award. We have always lived up to the trust our customers have put in us with initiatives in our "Customer Centricity Strategy. As part of our long term vision, we always focus on innovating and improving insurance products to meet the customer needs within the three key operating segments: Medical, Motor and Property & Casualty. Tawuniya is also proud to provide a number of insurance products to protect small and medium-sized enterprises and to support this vital sector in increasing its contribution in Saudi GDP to 25% within five years, according to national transformation program 2020." "With an experience of more than 30 years, Tawuniya proves it can run the insurance business with all the related risks in efficient and effective way, and we always seek to develop the insurance services level in Saudi, promote the insurance culture and provide protection for economic and social interests", Al Bahiti added. Moreover, Tawuniya recently launched a number of value added services and initiatives that meet the customer's changing needs. This includes activating smart insurance concept and establishing the first Saudi insurance e-store on Tawuniya's portal that allows customers to purchase insurance policies through the high tech communication tools.