THE Middle East's newest luxury car, the Genesis G90, has won the prestigious Best Sedan Luxury Car of the Year Award at the exclusive EXCS Motor Show in Jeddah, Saudi Arabia. With the award decided by a panel of top motoring journalists, the win is a recognition of the G90's superior levels of quality, engineering, technology and comfort, and coincides with the luxury brand's launch into the Saudi Arabian market. "This is an extremely satisfying moment for Genesis," said Mike Song, Genesis Head of Operations for Africa and the Middle East. "We believe the G90 speaks for itself, and sets new standards in the luxury segment. The panel of award judges clearly agreed, recognizing the G90 as the very best car in the industry's most exclusive and competitive class." Introduced to the Middle East market at a media launch in Dubai in September, the G90 is the flagship model for the Genesis brand. As well as offering elite standards of luxury, the large sedan leads the market in its use of the latest technical innovations, including advanced safety and driver assistance features developed as part of research into autonomous vehicles. The G90 offers a choice of three V6 and V8 engines, including an all-new twin-turbo option, and has been engineered from the ground up to offer the most discerning customers a distinctive choice. Genesis chose the EXCS Luxury Motor Show for the model's introduction to Saudi customers, receiving an enthusiastic welcome from motorists who seek a luxury car that is without compromise. Mike Song attended the show and its awards ceremony in person, joining representatives of the three distributors in Saudi Arabia: Wallan Trading Company, Mohammed Yousuf Naghi Motors, and Al Majdouie Auto. "We have received an amazing response at EXCS Motor Show, both by winning such a prestigious award, and with the response from the public," said Mike Song. "This is the beginning of great things for Genesis in the Saudi Arabian market, and both we and our Saudi distributors share enormous excitement for the future." The impressive G90 will be the top-of-the-range model for Genesis brand, and is the first in a planned range of cars. It is due to be followed by the more driver-focused G80 before the end of 2016. The compact G70 is planned for a 2017 launch, while two SUVs and a sports coupe are expected by 2020 to complete an enticing six-model line-up. In creating the G90, no effort has been spared in the pursuit of excellence. The result is a vehicle that sets the highest possible standards of comfort, refinement and quality; and a car that will impress in every aspect of its design and engineering, and where every detail creates a sense of luxury. The passenger cabin is lovingly crafted from the finest materials and textures, and with meticulous attention to detail. Soft leather seats are adjustable to the smallest detail of personal preference, while superior levels of noise insulation ensure that passengers can enjoy their journey with a sense of pure relaxation. The experience is enhanced by diverse features throughout the interior, from advanced seating and climate control functions, through to the intuitive multimedia system and wireless device charging, all designed for simplicity and convenience, carefully avoiding needless complication. Advanced ergonomic analysis dictates the positioning of driver controls, passenger comfort and entertainment features, while exclusive materials are sourced from the finest artisans around the world. For optimized comfort, Genesis offers an impressive 22-way power driver seat. Vehicle dynamics, including ride comfort and road holding in adverse conditions, are optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension (GACS).
