With over a third of the world's population projected to own a smartphone by next year – an estimated 2.6 billion smartphone users in the world – it is likely that almost all Middle East-based consumers own - or will own - at least one smartphone. So it's great news that GITEX Shopper 2016, the region's largest consumer IT and electronics show, is putting on the smartest display of newest models at the best possible prices. Visitors to the show, which runs until Oct. 8 at Dubai World Trade Centre (DWTC), will find the world's top technology companies and the region's power retailers offering fantastic deals on smartphone devices, including the iPhone 7 and 7 Plus, Samsung Galaxy S7 and S7 Edge, HTC 10, LG 5G and Sony Xperia Z5, among others. "The smartphone industry has seen phenomenal growth - in market size, models, technological innovations and number of players launching new devices, and we're delighted to have the widest choice to the region this year," said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC), organizer of GITEX Shopper. "Never has it been so easy to review different models side by side and under one roof, and with expert assistance on hand to highlight features and benefits, GITEX Shopper makes it an easy, convenient and fun shopping experience. Now that's what we call smart." Axiom, one of the biggest mobile retail chains in UAE and Saudi Arabia, is showcasing the latest smartphones from the world's top class technology brands. Fahad Al Bannai, CEO of axiom, said: "The UAE is home to a tech savvy population, including many early adopters who are eager to get their hands on the latest mobile innovations. GITEX Shopper gives us the opportunity to reconnect with our customers and bring the hottest products to the region's biggest show for consumer electronics." "This year our new offers include the Huawei Honor 8, the Samsung Galaxy S7 Edge, as well as the world's most secure Android smartphone - the BlackBerry DTEK50, and the much anticipated iPhone 7 and iPhone 7 Plus. Of course, this will all be combined with a host of value-packed deals and promotions, including discounted prices and giveaways." Commenting on their activities at this year's GITEX Shopper, Nadeem Khanzadah, Jumbo Group's Head of OmniChannel, said: "We are showcasing the latest and most comprehensive line-up of products, along with a fabulous range of competitive offers, promotions, and premium giveaways like no other retailer. We have the much awaited iPhone 7 and iPhone 7 Plus at the show, as well as Sony's latest Xperia XZ." Power retailer Emax also has big plans and offers for GITEX Shopper visitors according to Srikant Gokhale, CEO, Emax: "We have an exciting line up on the latest and trendiest smartphones products with some great deals. We are expecting to see keen interest across all the flagship brands especially with the new launches of iPhone 7, Huawei Honor 8, and LG Powercam." GITEX Shopper 2016 runs is open from 11: 00 a.m. - 11:00 p.m. every day. This year, tickets for GITEX Shopper will be priced at AED30 for the weekdays and AED35 for the weekend. Entry is free for children below the age of five.
