LG Electronics has recently unveiled its latest air solutions including residential air conditioners (RAC) and air purifier for the first time at IFA 2016. The event is one of the oldest in Germany and focuses mainly on the display of electronic, electric and entertainment appliances and devices and acts as a platform through which international companies can reveal their latest technology and products. From the efficient DUALCOOL to the high performance air purifier, LG introduced optimal home solutions for all customers who value both efficiency and performance. LG's DUALCOOL is the first air conditioner to utilize LG's energy-efficient Dual Inverter Compressor for energy savings without sacrificing cooling performance. Verified by the world-renowned testing organization TÜV Rheinland, the Dual Inverter Compressor allows LG DUALCOOL to consume up to 70 percent less electricity while providing up to 40 percent faster cooling than typical non-inverter RACs. LG's advanced compressor technology also enables DUALCOOL to operate at exceptionally low noise levels, ideal for apartments. The reliable Dual Inverter Compressor is backed up by a 10-year warranty, one of the best in the industry. And DUALCOOL expertly balances form and function with its slim and clean design that blends in perfectly with any interior décor increasing installation flexibility. LG's Air Purifier has a unique design as well as Clean Booster capabilities that combine to create a healthy, comfortable indoor environment by removing invisible pollutants from the air. Its Clean Booster feature allows the purifier to eliminate pollutants faster over a wider area than conventional models. The Air Purifier's ergonomic and omni-directional design reduces the amount of time required to clean an entire room. What's more, the Baby Care feature generates a gentle airflow to create the ideal atmosphere for infants and toddlers. The user-friendly Smart Indicator and Smart Lighting features enable users to monitor air conditions inside the home in real-time. Smart Indicator provides accurate air quality readings on a crystal-clear display, enabling users to easily monitor changes in air quality over time. Smart Lighting uses four differently colored lights to monitor air quality, allowing owners to check the air quality at a glance. The Air Purifier utilizes an advanced sensor to detect fine particles of less than 1.0 micrometer in diameter. "LG Electronics account for a large share of the Saudi air-conditioner market; therefore, it is important for the company to deliver products that help rationalize the consumption of electricity and ensure efficiency and high quality. The air-conditioners and air purifiers displayed at the event are manufactured using an advanced technology for optimal performance and power efficiency," said Eddie Jun, President of LG Electronics-Saudi Arabia. Belal Alshanqiti, Corporate Marketing Manager, LG Electronics Saudi Arabia, said: "LG Electronics marketing policy focuses on providing complete products and solutions that meet local consumers' needs, ensure high energy efficiency and comfort at home, and above all enhance consumer trust in LG products."