grown value fashion and lifestyle brand, has recently opened a new store in Shamas Plaza, fourth in Buraidah, Saudi Arabia. Located conveniently at the heart of Buraidah, the brand new store is already catering lifestyle needs of the city's residents and visitor with five departments spanning clothing for Men, Women, Kids, Baby, and a special Homeware selection. Shehbaz Shaikh, Chief Retail Officer at REDTAG, said: "Our business model is focused on listening to our customers' needs and cater to them, wherever they are. We've identified an increasing demand on our stores in Buraidah, and made the decision to expand our operations in the city. Shamas Plaza is a strategic commerce hub in Buraidah, and we are very pleased to be part of it." Present in 112 locations across the Kingdom, REDTAG is continuing to deliver on the promise to have 120 stores in KSA by the end of 2016.