REDTAG, the region's favorite value fashion and lifestyle brand, today announced the opening of its first store in Afif Plaza, in Afif, Saudi Arabia. Situated in a growing community, the new store is ideally located to serve the residents of over 50 nearby villages. Now operational with five departments spanning clothing for men, women, kids, baby, as well as homeware, REDTAG is the only store in the area to offer customers contemporary fashion at affordable prices. Shehbaz Shaikh, Chief Retail Officer at REDTAG, said: "We are proud to open our doors in Afif and expand our footprint in a new part of Saudi Arabia, a priority market for REDTAG. Afif is an up and coming family hub and a dynamic area. We look forward to continue delivering the latest trends and styles for every season at great value to the Kingdom's fashion-savvy consumers." Present in 111 locations across the Kingdom, REDTAG is continuing to deliver on the promise to have 120 stores in KSA by the end of 2016.