POPULAR Saudi comedian Hatoon Kadi has signed on with Centrepoint, the region's largest family fashion retailer, for the launch of its back-to-school collection. Known for her satirical take on issues surrounding women and families, Hatoon brings her own unique tone to the everyday problems people face. The mother of two has signed with Centrepoint to share her own perspective on preparing to send her children back to school, through the use of her sarcastic and witty tone. Ravi Krishnan, Division Head at Centrepoint KSA said, "Our Back to School offer is a comprehensive one, and in many ways it provides the ultimate solution for the new school year. The insight we built our campaign on is that the back to school season is a stressful time for parents and kids alike, and the least of those stresses should be having to shop for school supplies. "Hatoon is the perfect voice for the Centrepoint customer because of her amazingly real tone and how she draws upon life experiences. When we approached her for this campaign she could relate exactly with our insight and brand promise." The new Back to School collections by Babyshop, Lifestyle, Shoe Mart and Splash feature popular characters, and include everything from backpacks and water bottles to pencil pouches and stationery items in an array of attractive designs and affordable prices. Moms can relax this back to school season, as Centrepoint has them covered with all the back to school shopping needs in one destination. Plus the brand will have children lining up to do all their homework and chores in exchange for its coveted character collections.
