Panda Retail Company has recently launched its new digital initiative, ‘Colorful Life', aimed at improving public health and raising the awareness of all segments of the society about the importance of leading a healthy lifestyle. The initiative comes in line with Panda's Corporate Social Responsibility (CSR) program that focuses on educating the public about healthy eating habits and providing health tips in an innovative way. Developed by a group of highly skilled nutritionists, ‘Colorful Life' provides personalized health assessment for subscribers under four main criteria: public health, body mass, physical exercise and diet plan. Upon entering the required information, the subscribers are offered health tips and diet plans that can help them improve the quality of their lifestyle. Based on their height and weight, subscribers can get to know their body mass index, whether they have the perfect weight or whether they are obese. All information is provided based on accurate scientific criteria. The initiative is part of ‘Be Healthy' program, a CSR project launched by Panda in 2013 to reduce the risks of lifestyle diseases such as diabetes and obesity in the Saudi society. Panda implemented the program to raise public awareness about the preventive measures required to protect the society against these diseases. Sahsooh, the face of Panda's ‘Be Healthy' CSR program, gives the campaign a human element that people can relate to. It aims to deliver important health tips on social media websites in a way that attracts the general public. "Raising public awareness about the need to lead a healthy lifestyle is one of Panda's top priorities as part of its commitment to its CSR role," said Chief Marketing Officer Ahmed Omar Munshi, Panda Retail Company. "This digital initiative underscores Panda's keenness to find an innovative and interactive tool that can be used to reach out to as many segments of the society as possible and provide them with valuable health tips given by nutrition experts. It also aims to promote healthy lifestyles in the Saudi society," Munshi added. Panda has invited members of the public who are keen to take part in ‘Colorful Life' to visit http://www.panda.com.sa/sahsooh for more information about the services available to subscribers, including personalized health assessment and health tips based on the subscriber's answers. Using the link, subscribers can also familiarize themselves with the best ways to exercise and gain insights on the best diet plan. ‘Be Healthy' program has so far released over 400 health tips and over 50 short healthy recipe videos in the social media channels (Facebook, Twitter, Instagram) as well as other media platforms. The program has also implemented numerous health initiatives catering to all ages of members of the public. Panda forms the Retail Division of the Savola group of companies. It is one of the largest retailers in the Middle East, catering to more than 400 million visitors every year across its different outlets – Panda, HyperPanda and Pandati – which offer a diverse range of high quality products that meet all the needs of the family, at competitive prices.
