TAKING on a more western twist for the thrill of their shoppers, LuLu Saudi Arabia launched the British Festival "Great Britain – Great Offers" last April 25. The festival will have LuLu transform itself into a paradise for food lovers with a host of culinary delights from the West. The British Fest was inaugurated by Simon Collis, United Kingdom Ambassador to Saudi Arabia at LuLu Murabba branch marking the start of one week of celebration with the best of food products from United Kingdom. Collis said "I invite everyone to come to LuLu Hypermarket's annual Best of British Festival. Over the last few years the "British Week" has been very successful and gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food and cuisine." LuLu Group is continuing this fantastic tradition as part of its strong partnership with the UK. Three years ago, the Group opened a logistics and packaging center in Birmingham. It has invested in The East India Company – a brand with its origins in a Royal Charter issued by Queen Elizabeth I in 1600. I am delighted to be able to join the celebration of this partnership," he added. The event will be running through all the LuLu branches in Saudi Arabia with showcasing wide varieties of more than 5,000 Western products and some exclusive only for Saudi Arabia market. LuLu Saudi Arabia has enjoyed strong ties with the UK market with a steady, continuous import of confectionaries, dairy and frozen food from the country. With the increase in demand for fresh products from the region, LuLu started the operation of its stringently quality conscious and efficient processing and procurement unit in Birmingham that smoothen the process of fresh produce supply to all their 124 LuLu stores. The British Fest is bound to strengthen the bond as LuLu introduces to Saudi Arabia yet more brands and products manufactured in the UK. Identifying Britain as a land that has given birth to some of the most popular and preferred brand names, LuLu Saudi Hypermarkets has taken this initiative to bring in some of the favorites from Britain for their shoppers in Saudi Arabia. Owing to our cultural rich database of shoppers, LuLu strives to bring in the best of products from across the world. LuLu invites everyone to be part of this wonderful shopping experience.
