SHERATON Dammam Hotel and Convention Centre goes dark to shine the light on climate change with Earth Hour 2016. The hotel will join millions around the world in turning off lights for one hour on March 19 at 8:30 p.m. local time to illuminate a powerful message about environmental awareness and action. The theme of the 2016 Earth Hour celebration focuses on climate change following a successful United Nation's COP21 conference in Paris. The annual global environmental awareness event was created and instituted by the World Wildlife Fund (WWF) in 2007 to emphasize the threat of global warming and the need to reduce carbon emissions. Sheraton Dammam Hotel and Convention Centre is participating by: Providing a special menu at our restaurants; Spreading dim or turn off lighting and spread candlelight all over the Hotel and It's very important to share the awareness with our guests in order to highlight this global event "It's a privilege for us to support such a powerful movement with such a simple gesture," said Khalifa Al Hilal, Sheraton Dammam Hotel and Convention Centre. "Earth Hour reflects a philosophy we try to practice year-round that we all must do our part and together we can make a big difference. Climate change affects everyone and it also has an impact on the continued success of our business." Last year, nearly 600 Starwood properties around the world participated. In addition to conserving energy, many properties hosted events and activities that engaged associates and guests. Some projects and programming included themed menus designed to highlight local and organic foods and Earth Hour inspired cocktails; special performances, tailored concerts, and displays of traditional entertainment; and distinctive campaigns devised to support individual community initiatives and conservation efforts. Sheraton Dammam Hotel and Convention Centre is located at Prince Mohammed Bin Fahd Road, Dammam. Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday, March 19, at 8:30 p.m. (local time) to show their support for environmentally sustainable action. Earth Hour began in one city in 2007 and has grown to hundreds of millions of people around the world.