ETIHAD Etisalat (Mobily) has boosted its accessibility to its customers through a strategic partnership with (Panda Retail Company), aiming to facilitate access to its distinctive services, which enhances the customer experience offered to customers. Mobily seeks to seize of the distinctive expansion of the Hyper Panda, Panda and Pandati branches across the Kingdom, representing 445 markets located in 43 cities. All these branches will provide new electronic recharge vouchers for data SIM cards for 2 GB, 5 GB, 10 GB, 60 GB, and finally 180 GB. In addition, Mobily offers electronic recharge cards for voice SIM and other services when reaching any Panda cashier, where they offer packages and cards at attractive prices, which saves customers' effort of purchasing new SIM. Engineer Taher Aldabbagh, Senior Executive Officer Consumer Sales in Mobily, said "we aim to boost its expansion and access to its customers through the exploitation of Panda modern trade techniques, and undoubtedly (Panda Company) is the most prominent to enhance access to customers, especially they have distinctive style of organized trade system in addition to its strong brand." Muwaffaq Mansour Jamal, CEO of Panda, said "we are always keen to provide the best shopping experience for our customers, and meet their needs. Therefore, our partnership with Mobily has enabled us to provide all the core products needed by customers under one roof, where the telecom sector products have become basic necessities, and we are confident that our partnership with a company of strong brand and a broad customers base such as Mobily will serve the interest of both parties." Mobily aims to utilize "modern trade agreements" to provide its various products and services to consumers through its partners supermarkets and retail sale branches as a new mechanism to enhance sales channels which keeps Mobily always close to its customers.