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Campaign back for a healthier ME
Published in The Saudi Gazette on 23 - 01 - 2016

With its promise of Good Food, Good Life, this year, Nestlé celebrates its 150th anniversary. And to commence the celebrations, Nestlé Middle East, the leading Nutrition, Health and Wellness Company, is inviting you to Choose Wellness. On Jan. 28-30 join us at Red Sea Mall, Jeddah and choose wellness with your family or friends, to learn all about the three behaviors: Eat Healthier, Move More and Live Better.
"Now in its third year, the choose wellness campaign was developed to help people in the region easily understand and combat the growing rates of obesity," said Zeinab Maktabi, nutrition, health & wellness manager at Nestlé Middle East. "Leading a healthy lifestyle is a choice and it should start at home with the support of family and friends, which is why we are inviting everyone to choose wellness today."
Residents who visit the choose wellness stand at Red Sea Mall, Jeddah, will enjoy the following experiences. They will get a free nutrition consultation, where a professional nutritionist will provide tips on how to move more, eat healthier and live better; fitness game challenge, where people can choose between two fitness games and challenge themselves as they test their fitness level and strength; choose wellness, where people can take the pledge and tell us how they will choose wellness in 2016; and a chance to receive fitness giveaways to help them lead a healthier lifestyle.
Thousands of residents, Nestlé Middle East employees and retail customers have already pledged their commitment to choose wellness by embarking on a series of nutrition classes and activities designed to promote and encourage healthy eating habits and an active lifestyle.
"This is not just about changing habits for a month or two, we aim to get families to make these changes permanent as choose wellness is for life," said Maktabi.
You can find Nestlé Choose Wellness on social media pages including Facebook (Nestlé Choose Wellness), Instagram (Nestlechoosewellness), Twitter (Nestlewellness), and YouTube (Nestlé Choose Wellness), using the hashtag #ichoosewellness;
Stay tuned for more news and updates as Nestlé Middle East celebrates 150 years of Good Food, Good Life
Nestlé Middle East's heritage goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 11,000 people and indirect employment to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, and culinary products, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Pure Life, Nespresso and Nestlé Fitness are just some of the brands available in the Middle East.


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