RAFAL Real Estate Development company, participated recently in Sara Expo, as a silver sponsor. The event, which was inaugurated by Princess Moudhi Bint Abdulaziz Bin Masaed, is considered one of the leading female events in the Kingdom. Essam Al Ghamdi, marketing and strategy manager, RAFAL Real Estate Development Co., said, "RAFAL's mission is simply to develop innovative real estate products that will make a difference, and that is why we were interested to participate in Sara Expo as it aims at organizing unconventional events that will add value to the community." Al Ghamdi added, "The main objective behind our participation in this event is to showcase RAFAL Residence community, and RAFAL's latest innovation which has recently got the license to initiate map selling. RAFAL Residence offers a new concept of residential apartments in an integrated fully serviced community, which meet the modern requirements of the Saudi community." Al Ghamdi said, "Sara Expo is the ideal platform that gathers Saudi ladies, and who are concerned personally in identifying the residential unit that meets her requirements and needs, her soon to be called home."