rooted house of readymade garments and the pioneer of unique thobe designs in the Kingdom of Saudi Arabia, has won an award as among the top 100 brands in the kingdom for 2015, according to the survey organized by Al Watan Saudi newspaper. The award aims at honoring the most popular Saudi brands for achievements that raise high the name of the Kingdom locally and internationally. In a ceremony organized for the occasion in Riyadh, Walid Al Andijani, CEO of Alshiaka Company, received the award from Prince Faisal Bin Bandar Bin Abdul Aziz ,the Governor of Riyadh who honored and patronized the event. Al Andijani expressed his pleasure in receiving the award for the second consecutive year and said: "Achieving the award of the top 100 popular brands in the Kingdom ensures Alshiaka's assiduity to provide the best to its clients in terms of quality of products and designs that meet all tastes, thanks to the adoption of a clear strategic plan that targets and reaches out to consumers through a wide network of showrooms, expected to reach a total of 40 across the Kingdom by the end of 2015 and expanding." Moataz Al Andijani, Alshiaka Marketing Manager, added "we adopt a strategic marketing plan that mainly targets providing the best services to our clients as well as promoting the sales of our core products such as the daily Thobe "Classic", "Zakhrafat – the embroided thobe", "Harakat – the school thobe", "Alfakher – the premium thobe and best replacement for a tailor made-thobe" and "ReThobe – the modern expressive thobe" that satisfy consumers' needs with featured quality fabrics, precise designs and garment accessories". He noted that "according to our strategic plan, the coming period will witness an expansion both vertically and horizontally within the Saudi market, providing the designs that fit the consumers' lifestyles, especially that we work in one of the most important ready-made garments markets in the region and we always aspire to fulfill the needs of our clients, thus qualify to attain the biggest share in such a large market". — SG
