On the occasion of the beginning of the new school year, Alshiaka, the house of the profound experience in Thobes (garment) making and leader of unique designs in the Kingdom of Saudi Arabia, has launched new designs of “Harakat Thobe” the “conqueror of students' challenges”. The launch of these designs comes after the great success and increasing turnout for the “Harakat Thobe”, the students' Thobe that is deemed as their perfect solution for school troubles. Moataz Alandijani, Alshiaka Marketing Manager, said: “Harakat Thobe” comes to meet the expectations of many mothers and fathers being the result of thorough marketing research conducted in the Saudi market, as we in Alshiaka are keen to provide products suitable to customers' needs. He added:” The “Harakat Thobe” from Alshiaka is the perfect choice for the active and dynamic student, because the product helps them to accomplish their tasks easily. “Harakat Thobe” offers three features that make the school day more enjoyable and housework easier: (1) Easy to iron fabric. (2) Bigger side pockets with double stitches that make it stronger. (3) Wider lower area for convenient movement. “Harakat Thobe” has been enjoying admiration year after year in the Saudi market, thanks to its distinction and uniqueness being the only product dedicated for meeting the needs of school students. Alshiaka's deep-rooted brand name in the fields of fabrics and men's fashion in Saudi Arabia is the owner of “Harakat” trademark in addition to the other famous trademarks: “Zakhrafat”, “Re thobe” and “Alfakher” — all launched with the objective of meeting the different needs of consumers in the Saudi market.— SG
