RE-THOBE, the contemporary garment “Thobe” from Alshiaka, the deep-rooted company in menswear sophisticated fabrics, sponsors the third season of the Desert Force Program aired by MBC Action Channel, held on Arena MMA & Fitness Center grounds. Moataz Al Andijani, Alshiaka Marketing Manager, said: “The Re-Thobe's sponsoring of the Desert Force Program comes within the company's interest in supporting the different fields of sports, especially those attracting young people's interest. The sponsorship reflects the great importance realized by the company toward supporting and developing young people and sports movement in the Kingdom.” He also said: “The Desert Force Program is deemed as one of the most important television programs in the Middle East currently, being rich in the presence of tough Arab athletes who enjoy high combat capabilities, which raise the technical level of confrontations and enrich the tournament with excitement and enthusiasm.” Al Andijani added: “The precedence of “Re-Thobe” is not limited to the sponsorship only, but also to the launch of a competition related to the program and dedicated a microsite to it (www.ta7addi-Rethobe.com). The microsite can be used for voting and announcing the winners and many exciting prizes during the program's period. Hussein Madi, general manager of Arena MMA & Fitness Center, welcomed the sponsoring of “Re-Thobe” to the important sports program and commended Alshiaka for its continued support to the sports that acquired the interest of young people. He added that the Desert Force Program shows mixed combat arts, marking the first Arabian championship of MMA Sports organized in the Middle East, which are aired exclusively on the MBC ACTION Channel every Monday at 10 p.m. Desert Force competition is organized in collaboration with Arena MMA & Fitness Center in Jeddah, with the objective of the desire to spread the sport in the Middle East region. — SG
