Some might expect Karl Lagerfeld, creative director for Chanel and Fendi, to be intimidating. The Paris-based designer, with his signature black gloves, skintight pants and sunglasses, is considered one of the most influential people in fashion as a designer, craftsman and general tastemaker. In reality, he laughs often during interviews, doesn't take himself too seriously and jokes as he shows off his iPhone case, which features a sketch of Lagerfeld on the back. This more laid-back style reflects Lagerfeld's latest project, an affordable women's fashion line designed for Macy's. The collection includes tweeds, dresses, shirts and shorts, and ranges in price from $50 to $170. “This is a composition of different looks for different hours of the day, different lifestyles,” he said in a recent interview with The Associated Press. “It is a collection of elements a woman should play with.”