Mohamed Yousuf Naghi Motors, Hyundai sole dealer in Saudi Arabia, has set up two huge stands for the latest Hyundai compact vehicles at Jeddah Starvin Café located on Al Corniche Road during the final match of Spanish Super Cup between Barcelona and Manchester United. The exclusive sponsorship from Hyundai demonstrates the carmaker's support to various interests of young people. The company introduced some new creativity through new Hyundai cars for 2012 – the Azera and Veloster. Wael Bakri, Mohammed Yousuf Naghi Motors Marketing general manager, said "Hyundai had taken into consideration that the design must meet youth modern requirements in terms of elegance of design and quality in addition to durability and strength of performance in the most difficult circumstances, as equipped with the latest global navigation devices. With the tangible change that Hyundai have and which is very clear in designs of new models, it was an obligation for us to be in tune with this change in our marketing tools and in line with manufacturer strategies to support sports, activities sectors and soccer international championships such as World Cup, European Cup and many other international tournaments. We will expand our support and our sponsorship to activate our participation in Zain Saudi league. We will also move more and more of this in the upcoming years and we promise sports fans that we will be with them on many occasions and sporting events." Mohammad Abu Hajar, CEO of Bench Mark Agency, the organizer of the event, said "we found out that such important final match of Spanish Super Cup was perfect for many companies which target youth groups."
