MOHAMMED Yousuf Naghi Motors, Hyundai dealers in the western region of Saudi Arabia, launched the new Hyundai family car model “i40”, the first model of a series of fantastic family vehicles for 2012. The launch event was held alongside Saudi International Motor Show at Jeddah Center for Forums & Events. Wael Bakr, Marketing General Manager of Mohammed Yousuf Naghi Motors, said “Hyundai Motors' stylish and sophisticated models have made us proud of what we offer to our customers. It is for sure that Hyundai is making great and gigantic steps through producing such bold and stylish models which have become a strong competitor to the European & Japanese models.” “This year we have launched three stunning models, namely Veloster, Elantra and Azera. All these models achieved the highest global recognition and many awards from major local, Arabian and international media,” he added. Hyundai i40 car reflects Hyundai's new spirit, it's a modern car that meets customers' requirements as it is equipped with various comfort and safety equipment. “In addition to its high performance and elegant design, the car, undoubtedly, will get the maximum customers' satisfaction. The new car is worthy to be called the best car unveiled for the new year,” Bakr noted. Hyundai i40 targets clients who love to combine more than one car categories in one model. This stylish car combines stunning design with practicality and strong performance, along with luxurious interior and highly sophisticated equipment and accessories. The new “i40” model reflects the Hyundai's spirit for change, and represents an example for modern luxury cars at an affordable price. Its production concept considers the global markets needs, as well as the needs of the Saudi market, which represents top priority for Hyundai. The design represents an evolution of Hyundai's unique form language, ‘fluidic sculpture', creating a sleek, elegant wagon with uncompromised comfort and load capacity. While the exterior of i40 stands out for its fluidic form and distinctive graphic elements, the interior design focuses on the sculptural and ergonomically optimized integration of its functions. The i40 sedan boasts a purely European identity having been designed and engineered at the European R&D headquarters of Hyundai in Rüsselsheim, Germany, and represents the next evolution of the company's unique design language, ‘fluidic sculpture'. Through the use of advanced design, the i40 well-appointed interior is extremely spacious, offering outstanding levels of leg and shoulder room for all occupants.