Abdul Latif Jameel Co. Ltd., the sole dealer of Toyota vehicles in the Kingdom, launched its TV commercial campaign for Toyota Sequoia 4x4 on Facebook. The company filmed the TV Ad in Dubai last April. Toyota working team traveled to UAE where they stayed in Dubai to choose the best actors through making a performance test. The scenario of the commercial is about a family. The father is surprising his wife by new Sequoia 2011, which expanded to all family members in addition to all their purchases. The location was in Marina Mall. Eng. Adel Ezzat, ALJ Marketing Executive Director, said "it is a new idea that we adapted in order to communicate the target population through the launch of one of the best commercial campaigns, not only in the Kingdom but also in the Arab world. Awards and prizes will be given, each week, for people who comment or interact with images or video clips that were filmed on the website. We will provide 4 major awards, a unique journey to accompany the upcoming TV commercial filming team of the 4x4 SUV."
