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Exterior Wall Trends from Jotun Take Centre Stage to Create Beautiful Homes
After expanding exterior paints category with new "monumental appearance"
Published in Alriyadh on 26 - 01 - 2017

In line with its rich heritage of timeless palettes and textures, Jotun one of the world's major paint manufacturers, has further strengthened its Exterior portfolio with the launch of high-quality textures and color collections within the Exterior Category; a range that adorns homes while offering superior protection and décor for external walls.
Introducing a new and premium innovation to its Jotashield range, a range that offers inspirational color possibilities and a tough finish with colors that do not fade over time, is Jotashield Decor Travertine, a texture that has been inspired by the famous travertine rock and provides a unique monumental appearance to exteriors. Accentuating the final look of traditional and modern homes, the texture contains coarse aggregates for a majestic stone finish providing homes the desired look. It is the first texture with heaves and is available in500 long lasting colors. Travertine is a path breaking innovation that is set to offer a new level of creativity in the exterior realm to further beautify homes.
Muzakkir Bukhari, Jotun Saudia's Product Manager of Exterior Paints said: "Our exterior paint textures have been specially designed to create beautiful homes with a strong character while ensuring durability and long-lasting protection. Travertine is a break-through that combines protection with an emphasis on décor to further reinstate our promise of innovation as a key tool leading us to provide our customers with the latest in paint trends to create fine-looking homes for timeless elegance."
Highlighting striking textures to create inspirational and elegant walls, Jotun's exterior category features a range of unique textures for home owners to choose from; Jotashield Decor Traditional Tex, Jotashield Decor Antique Tex, Jotashield Decor High Build, Jotashield Décor High Build Fine and the brand new Jotashield Decor Travertine.
Highlighting five exquisite color themes featured in the Jotashield exterior category, each individually designed theme narrates a unique story of its own set in different time periods, giving homes the personality it deserves.
Inspired by ancient civilizations, The Dawn of History showcases unique earthy tones, browns and beiges while European Elegance is all about highlighting European aesthetics amidst the rich Middle Eastern architecture with its teals and neutrals for those seeking true elegance. The Golden Age evokes richness and grandeur of Arab architecture with soothing shades, extraordinary greens and blues & mesmerizing pinks and yellows.
The Avante-Garde is a theme that gives freedom in combining different décor styles with a mix of bright and colorful palettes, textures and styles creating cutting-edge exteriors; the palette includes contemporary greys, hypnotic black, brick reds and rusted oranges.
Finally, Everlasting Harmony stands the test of time and exudes serenity and style with soft and elegant hues from pastels, light shades and near whites that are never in or out of fashion and for enduring experiences.


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