THE MENA retail market became the world's fastest growing market for beauty products, with the UAE retail sector alone expected to grow more than 33 percent this year. Backed by years of experience in some of the region's top companies, Masrouji has entered the growing GCC market with a strong team and a stronger commitment. The first product set for launch is the revolution temporary hair color range from Alfaparf Milano. The range comprises concentrated shades that deliver vibrant glistening color while adding incredible softness and shine to your hair. Colors range from bold and bright to shimmering pastel, making sure that there's a perfect shade for all kinds of customers. The range is divided into 3 segments: q Original – vivid and intense colors like rich purple pink, pure green, etc. q Pastel – Subtle shades for a delicate color result. q Mixed – Personalized unique shades like royal purple, spicy orange, etc., that can be achieved by mixing the original colors. The range offers pure color tones to gently brighten hair color or to intensify the color to give the ultimate colored hair. The colors can also be used to tone partially bleached hair (streaks/highlights) or total discoloration to create infinite shades of hair color, including pastel shades, blondes or multi-colored finishes. The revolution range of colors also revives hair color and restructures damaged hair. “With Revolution by Alfaparf, hairdressers can now not only achieve 50 shades of grey, but infinite shades of every color,” said Vittorio Vismara - Head of Education at Alfaparf. “With Eid Al Adha just around the corner, it's the perfect time for women to experiment with our new Revolution range of temporary hair colors and get a completely new look,” said Jad Tamraz, - Regional Brand Manager at Masrouji. “Our range allows customers to mix and match shades to get a truly unique look,” he added. The Alfaparf Revolution range boasts of classic color styles with a modern twist. Customers can try direct color on highlights for an elegant chic take on a current trend. They can now enjoy multiple professional color services in just a few minutes the Revolution range. Whatever the shade of Alfaparf color it maybe, a full head of color is sure to make style statement. As a brand, Alfaparf wants to inspire people to try new things, invent their own style and not just follow a trend. — SG
