Alriyadiah Channel will hold a press conference at King Fahd Cultural Center in Riyadh on Sunday in the presence of the Channel's Director General Adel Issamuddin. During the Conference, Issamuddin will shed light on the ceremony of the Channel's Prizes for Sport Season Stars 2011 to be held on Monday under the patronage of Prince Turki Ibn Sultan Ibn Abdulaziz, Assistant Minister of Culture and Information and General Supervisor of Alriyadiah Channel.