The sponsoring of "Ride for the Kingdom, Discover Our Urban Heritage," Trip by The Saudi Commission for Tourism and Antiquities (SCTA) stems from its main objectives to highlight the historic sites and the national heritage of the Kingdom of Saudi Arabia and their preservance. The launching of the trip is the result of a joint cooperation between SCTA and The General Presidency of Youth Welfare (GPYW) which licensed the event, said Abdullah Al-Juhani, SCTA's Deputy President for Marketing and Media Affairs. He made these remarks on the occasion of the launching of the Trip at King Abdulaziz Historical Center. This ceremony was attended by a number of concerned officials including Meshal Al Sudair, The President of Saudi Arabia Motor Federation (SAMF). --MORE