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GM workers in Tenn. want to go 'small' again
Published in Saudi Press Agency on 06 - 06 - 2009


Two decades after General
Motors Corp. launched Saturn as its import-fighting, small
car division in Tennessee, GM has 2,500 workers at the
Spring Hill assembly plant sweating, worried they might not
get the call when the next experiment begins, according to AP.
«We are the small-car plant,» said Cliff Goff, 53, a
longtime employee at Spring Hill who has worked for GM
since 1975. «We introduced ourselves to the world as the
Saturn company that was going to build the small car in
America and be competitive with the Japanese.»
GM is planning a new subcompact to compete with foreign
models and has decided to build it in the U.S. instead of
China. Workers at Spring Hill, where GM in 1990 started
production of the Saturn brand, are on a short list along
with Orion Township, Michigan, and Janesville, Wisconsin.
GM built the Spring Hill facility to make sure Saturn, at
first its own division, was not too heavily influenced by
Detroit. They billed it as a «different kind of car
company,» with a no-haggle sales technique and buyer
loyalty gimmicks like the folksy homecoming picnics that
drew owners to the Tennessee plant site.
The separation was short-lived, though, and GM soon
absorbed leadership of Saturn back into its headquarters.
Just two years ago, after GM made a failed attempt to go
upscale with bigger Saturns, the Spring Hill plant about 40
miles (65 kilometers) south of Nashville lost the brand. GM
announced Friday that it is selling the Saturn brand to
auto racing titan Roger Penske's Penske Automotive Group
Inc., which plans to continue selling GM-made vehicles but
eventually partner with foreign carmakers.
Since a $600 million overhaul of the Spring Hill plant,
spurred partly by state tax credits, workers there have
been building the eight-seat Chevrolet Traverse.
GM's cost-cutting plan announced Monday as it filed for
bankruptcy protection identifies Spring Hill and Orion as
plants to be put on standby next fall, with Traverse
production moving to Lansing, Michigan.
Republican U.S. Sen. Lamar Alexander, who as governor
brought the automotive industry to Tennessee and in the
1980s recruited GM to build the plant just down the road
from Nissan's U.S. base in Smyrna _ said Spring Hill is an
easier choice for GM now. Alexander said Tennessee has laws
barring compulsory union membership, has a record of proven
success with Saturn and Nissan and has Volkswagen building
a plant in Chattanooga. He said Spring Hill has an
experienced work force and is close to hundreds of auto
suppliers.
«I would say the new GM has a secret weapon in Spring
Hill,» Alexander said.
That's one side of the competition.
Democratic U.S. Sen. Russ Feingold of Wisconsin issued a
statement of support for the GM plant in his hometown of
Janesville and «its strong and dedicated work force, which
goes back generations.»
In Michigan, Megan Brown, a spokeswoman for Gov. Jennifer
Granholm, said the governor has vowed to «be aggressive
about keeping auto plants and jobs here in Michigan. We are
in the hunt for this small car program» and doing
everything possible to keep auto jobs in Michigan.
David Cole, chairman of the Center for Automotive Research
in Ann Arbor, Michigan, said Spring Hill is «probably in a
pretty favorable position» among the three.
«It is a relatively new plant and it also is a plant that
has had a history of good performance,» he said. Cole said
he is «hard pressed to think of a reason why they
wouldn't» be picked.
Cole also said it is possible more than one of the three
GM plants will get the call to make small cars if demand is
strong.
He said GM is saying «these plants might have a future
life just not right now. What they are essentially saying
is those are viable plants. I think they fully expect that
volume will come back and those plants will be used.»
«Over the next couple of years, I think we are looking at
an industry that is going to be very profitable,» he said.
Tennessee's chief business recruiter, Matt Kisber, said
Spring Hill's record of early success with Saturn is among
its advantages as the plant competes to again build GM's
small car.
«I'd say in life some things come full circle, and this
might be one of those things,» Kisber said.


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