Prince Sultan bin Salman bin Abdulaziz, Secretary General of Higher Tourism Authority, who is also Chairman of 3rd session of Conference of Tourism Ministers of Islamic countries, called for the activation of tourism among Islamic countries and the intensification of collective and coordinating work to develop tourism. Addressing the conference inaugurated here today, Prince Sultan bin Salman said that the role of tourism is very important in connecting Islamic countries, noting that these countries are rich in tourist potentials as well as Islamic heritage. On his part, the Secretary General of the World Tourism Organization Francesco Frangialli said that the Kingdom of Saudi Arabia is determined to develop tourism to diversify its economy, create job opportunities and revive its cultural heritage. In a similar speech, the Secretary General of the Organization of Islamic Conference Ekmeleddin Ihsanoglu praised the efforts exerted by Prince Sultan bin Salman to enhance cooperation among Islamic countries.