stc Group has succeeded in maintaining the first rank as the most valuable brand in the Middle East in the telecommunication sector for the third year in a row, according to Brand Finance's Global 500 2023 report. This achievement comes to highlight the group's success, continuous expansion, and growth since the "Dare" strategy launch in 2017. Over the past five years, the brand's value has increased by almost 100%, from USD 6.2 billion in 2017 to USD 12.3 billion in 2022. This achievement results from the brand's outstanding performance in maintaining its leadership position and enhancing its commercial strength in Saudi Arabia and the region. In addition to being the most valuable brand, stc Group ranked among the fastest-growing brands in the region with a growth rate of 16.7%. The "Brand Finance" report classifies brands worldwide by measuring brands' strength globally, using the "Brands Strength" index, external factors, and business performance. It also includes an evaluation of all companies' activities regionally and internationally. stc Group is considered to be the strongest brand in the Kingdom of Saudi Arabia, Bahrain, and Kuwait. It is worth noting that Brand Finance is a world leader in brand valuation, and every year it ranks the strongest and most valuable brands. It evaluates more than 5,000 brands in all sectors and regions every year. Moreover, the "Brand Finance Global 500 2023" report includes the 500 most valuable brands worldwide.
