The Ministry of Culture related program, under the motto: Art-wise Sojourn... at Al-Ballad" is set to, virtually, kick off, in its first phase, in the current month of September, following the jury selection of the best applicants to take part, in its activities and events. Such function is the first of its kind, as a program held in the Kingdom, at the ancient and historical Ballad district, in Jeddah, aiming at playing host to an array of world as well as Saudi artists and in order to encourage and boost dialogue and cultural exchange among the actively art sections, in the city, in addition to consolidate reach-out to their milieu and surroundings they are living amidst, through the sites and studios dedicated for the events. The ministry's program is targeting raising up the intellectual potentials and talents, as a backup endeavor, falling within the context of a wider life's quality, of the Kingdom Vision 2030. This program is set to consist of 5 virtually held art phases, during 2020, with a time span of 3-week, for each, in order to create a dialogue among the participants and upgrade the proposed projects, and eventually implement them, at the historical district of Jeddah, in 2021.