Based on the keenness of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz in developing the fields of non-profit social initiatives concerned with empowerment of citizens, His Royal Highness the Prince has directed to launch "SNAD Mohammed bin Salman" Program. The program, which is a personal desire of HRH Prince Mohammed, aims at addressing the needs of the different sectors of the society, as well as setting up frameworks and rules for Prince Mohammed bin Salman's charitable initiatives aimed for the Saudi society. The SNAD seeks to promote knowledge and awareness in order to develop the society and its members. The SNAD teams began to prepare the program according to the structure, governance and comprehensiveness of initiatives in line with the Kingdom Vision 2030 to create community development through non-profit institutions and sectors. The first phase of the program includes "SNAD Marriage" initiative in order to achieve a principle of family stability.