The Fourth International Conference on Public Relations highlighted the need to pay attention to all forms of new media communication through the internet and to invest in media production geared to young Arab users of social media. Director General of the Arab Organization for Administrative Development in Cairo Dr. Nasser Al-Hatlan Al-Qahtani said in a statement at the end of the conference held by the organization today that the conference called for work to form a higher advisory committee in each Arab country in the field of public relations to enhance the state's mental image.
