The Arab Administrative Development Organization (ARADO) will host here the Third Arab International Public Relations conference with participation of Former Czech President Vaclav Klaus and experts from eleven countries. The conference will discuss prospects of new communication means in the ever-changing Arab World with scope on main entries to communication management, said Dr. Nasir Al- Qahtani, the Director General of ARADO. The main topics to be discussed include traditional advertisement versus public interaction, the impact of senior officials on social media and their role in building trust among communities. New samples of public relations and communication with public sector and public diplomacy and best regional and international practices will be also discussed along with the role of awareness, and logic and feeling in obtaining the right message in cognitive roots of communication.
