term transformation strategy, which includes rebranding our airline, restructuring core operations and enhancing onboard products and airport services,” said Al-Melhem. “Saudia's membership adds value to the alliance by opening up the considerable Saudi Arabian market to our customers,” said Wisbrun. “We are responding to passenger demand for increased travel choice within the Middle East by adding a significant player from the region.” From its hubs in Jeddah, Riyadh and Dammam, Saudia operates a comprehensive network throughout the Arabian Peninsula, the Indian Subcontinent and Northern Africa. Saudia adds 51 new destinations to SkyTeam's global network, including 23 within Saudi Arabia.
