RIYADH: Companies that are aiming to gain the competitive advantage have to be proactive and set the standards for the industry. The construction industry is a highly competitive market and demand-oriented industry. One segment of the construction market is formwork. There are several key players in the market, but only the ones which have been customer-centric were able to establish their name in the market. At the ongoing Saudi Construction Show 2011, Doka formwork supplier stands out from the crowd. An Austrian company, which has presence in over 65 countries, Doka been operating in Saudi Arabia for the past 30 years. Doka's local head office is in Jeddah, with branches in Riyadh, Dammam and Bahrain. "The construction industry has been evolving over the past years and to prove ourselves as the formwork experts, we have been delivering challenges," Doka spokesman said. He added that "our unmatched services like technical support, on-site supervising, education and training, ready-to-use service & reconditioning service are appreciated by our clients and help us stay ahead of the market." Doka Saudi Arabia have been fortunate to work on many prestigious projects in the Kingdom such as Al-Faisaliya Tower, Kingdom Tower, Jamarat Bridge, King Abdul Aziz Endowment Project (Kala'a), King Abdullah University for Science and Technology, King Saud University, Princess Noora University for Women, extension of the two holy mosques, Saudi Kayan cooling towers and many landmark projects. He added that "it is only when you combine high-performing formwork with professional services that can enable such a successful performance. In addition to the comprehensive line of formwork products, Doka Saudi Arabia offers a package of services that is tailor-made for customers' needs. As always, formwork planning in the project development phase is still at the heart of this package, providing professional formwork engineering and assistance in drawings. In the implementation phase however, Doka services also play an important role and help to keep the construction on time and within the budget. Doka field service technicians ensure that the site-crew use the formwork systems effectively and safely, whereas the recently introduced ready-to-use service enables contractors to achieve smooth and trouble free construction progress." Optimizing construction progress Doka Ready-to-Use Service provides the customer with perfect-fit formwork and enables just-in-time delivery of required material to the site thus saving time, space and costs as special assembly facilities on the construction site are not needed. Simple or even extremely complex formwork units are pre-assembled as needed for the customers' special requirements, and delivered to the jobsite ready for swift and safe on-site deployment. Reduction of assembly outlay on the site eases the schedule and reduces the need for crane capacity. Perfect-fit formwork assemblies speed up progress on the build and deliver better results in concrete surface finish. Ready-to-Use Service eases time pressure and fulfils the high requirements for the quality of the formwork (accuracy, surface finish). On-site and ready to use Doka specialists in the Ready-to-Use Service center in Jeddah pre-assembles formwork units in a specially equipped facility. The service includes assembly, panels cut to size, wood shaping, special shaping for wooden fits, finishers and inserts as well as doubled-up sheeting. Ready-to-Use Service is also the optimum solution for all jobsites located in built-up areas where the working space is very limited. Ready-to-Use Service means no risk of delays or unplanned costs when work on site commences since the formwork is ready to use.