The market for fragrances in the GCC is estimated at SR11 billion per annum, accounting for approximately 20 percent of the world market, a recent study said. On top of this, the per capita spending in cosmetics and perfumes is said to be one of the highest in the world, it added. Concurrently, the purchase of beauty products in the UAE has been expanding at over 12.5 percent per year, accounting for a 30 percent expansion in beauty and perfume retail space in the past three years. According to Elaine O'Connell, senior show manager, of the upcoming “Beautyworld Middle East 2010”, “the fragrance market is an important area of growth for us and we are developing the fragrance section at the event. This year we are introducing an innovative Fragrance Station where visitors can ‘spray and sniff' perfumes and then find the stand number for that perfume at the base of the bottle. We expect a large number of the trade visitors to the show to be specifically interested in fragrances and toiletries.” The event will be held on June 1-3 at the Dubai International Convention and Exhibition Centre. “Beautyworld Middle East taps into this wealth of opportunity and opens doors for international companies wishing to take advantage of this emerging market,” said Ahmed Pauwels, chief executive officer of Epoc Messe Frankfurt, organizer of Beautyworld Middle East.
