Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, today announced that Al-Rajhi Bank, one of Saudi Arabia's leading Islamic banks has chosen to deploy Cisco's Unified Contact Center Solution in an effort to streamline its processes for communicating with banking customers. Cisco Unified Customer Contact solutions provide an open, strategic platform that extend customer care beyond simple phone transactions and the traditional contact center to unique content-rich customer centric experiences. These solutions facilitate uniquely personalized communication with individual customers through a variety of media including voice, Web, e-mail, and video. The Cisco Customer Voice Portal will help deliver intelligent, personalised self-service applications over the phone. Dr. Badr AlBadr, managing director, Cisco Saudi Arabia, said “large banks are increasingly optimizing resources and driving business transformation using Cisco's Unified Contact Center solutions and Al-Rajhi Bank is an outstanding example of this trend. Al-Rajhi has ever increasing demands on its customer service operations." __