Standing behind a wall of pearls and rosaries in a shop here, souvenir dealer Mohammad Hamdi says business has never been so bad. Shops, hotels and tour operators in Islam's holiest city are counting the losses as many pilgrims, worried about a spread of swine flu, stay at home. The Haj, one of the world's biggest religious gatherings, is still two months away but there has already been a marked fall in visitors for the minor pilgrimage known as Umrah, which can be done at any time of the year. “In previous years people were buying a lot but now only a few come which is hitting sales,” said Hamdi, from Egypt. The slump is plaguing a sector the government hopes to develop to help lower dependence on oil. Banks are also trying to cope with the debt problems of large family firms. Faced with a mainly young native population of more than 18 million, job creation is a key challenge for the government. Hotel occupancy rates during the last ten days of the fasting month of Ramadan, when many perform Umrah, fell by more than a third to 55 percent compared to last year, said Walid Abu Sabaa, head of the tourism and hotels committee at the Makkah Chamber of Commerce and Industry. Countries such as Egypt, Tunisia and Iraq have sought to limit the number of pilgrims after the elderly and people with chronic diseases were urged to postpone trips. Businessmen say their biggest-spending clients are staying away. “There is an absence of Gulf pilgrims from Kuwait, the United Arab Emirates, Bahrain or Oman,” said Saudi jewelry dealer Saud Mohammad, who owns a store inside a mall. Facing the fallout Analysts differ on the exact fallout of the H1N1 virus on tourism but agree there will be a hit. “Saudi authorities will be faced with serious health and economic challenges,” said a report by Political Capital consultancy. Despite hosting historical sights such as the Nabataean town of Madain Saleh, the Kingdom has never become a tourist destination like neighbors Dubai or Bahrain. Tourism only contributed 2.7 percent to the gross domestic product (GDP) in 2008, according to the central bank. The sector directly employs about 440,000 mostly expatriate workers. The industry depends on domestic travel and pilgrims in Makkah and Madina – both holy cities are witnessing massive investments to build hotels, malls or time-sharing apartments. Authorities did not announce any deaths linked to flu in the two cities during Ramadan. In total, Saudi Arabia has treated around 3,500 cases of which 26 died, local media said. The country plans new health centers and to import 10 million doses of vaccine. Pharmacies in Makkah give masks worn by many pilgrims, police, shop and restaurant staff. But even if the numbers go down authorities still face a big challenge – thousands flock every day to the Grand Mosque with some poor pilgrims sleeping and dozing in groups on prayer mats. Workers promptly clean up the mosque, toilets and narrow streets but dustbins quickly fill up in central malls where many eat in restaurants or on the ground. “I heard much of swine flu...(but) for an old woman like me there would be nothing better if I died here in this holy land,” said a pilgrim in her 70s from Algeria.