Rotana, a hotel management company in the Middle East and North Africa, has officially opened the Al Marwa Rayhaan by Rotana, Makkah. The launch took place on Aug. 22. The new hotel is the first to open under the brand Rayhaan Hotels & Resorts by Rotana. Imad Elias, vice president & COO of Rotana, said “to our valued patrons, Rayhaan offers an uncompromising alternative that upholds the world-class standards synonymous with the Rotana name. An entirely new concept in the region and on the market, the alcohol-free option has an inherent appeal to guests in the Middle East.” The Al Marwa Rayhaan by Rotana, Makkah is situated on the right side of the Al Bayt Towers project, which faces King Abdul Aziz Gate and has an overview of the Holy Mosque and the Ka'aba. The new hotel is part of the Al Bayt Towers complex, one of the ongoing King Abdul Aziz Endowment (Waqf) projects in Saudi Arabia, which are aimed at developing the areas surrounding the Holy Mosque in Makkah. The project is comprised of seven towers which will be built on an area of 6.15m square metres. The Al Marwa Rayhaan by Rotana offers 400 luxurious rooms and suites, designed to be modern and stylish, while complementing the values of Arabian culture. There is a choice of three restaurants at the hotel offering breakfast, lunch and dinner buffets in addition to à la carte menu, as well as 24 hour in-room dining. “We are proud to manage this unique property, our first to open in Saudi Arabia, under Rotana's new Rayhaan Hotels & Resorts by Rotana' brand, Elias further said. “Our team is very excited about this unique opportunity to expand into Saudi Arabia. We are certain that we will be able to introduce new standards in the tourism sector in Makkah.”