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Mideast market demand for luxury crossovers up
Published in The Saudi Gazette on 27 - 08 - 2009

Cadillac dealers across the region have reported high levels of interest for the 2010 Cadillac SRX ahead of its expected showroom arrival in December.
The completely redesigned 2010 SRX crossover brings a more dynamic alternative to the luxury crossover segment. It features a dramatic design, inside and out, with an efficient engine mated to a host of technologically advanced features.
“The 2010 Cadillac SRX is the luxury crossover that everyone is waiting for. It combines style with functionality and puts the most advanced technology at the tip of your finger,” said Adib Takieddine, Cadillac marketing manager in the Middle East.
The exterior is a refined design defined by sharp angles and dominated by a gaping wide grille emblazoned with the Cadillac crest, and complemented by baguette-shaped headlamps with highly faceted secondary inner lenses that make the headlights look like precision cut jewels. The exterior also features a dramatic diving gesture on the body side to impart the feeling of movement, even at rest.
The interior stimulates a heightened sensory experience with a premium look and tailored feel. A soft-backed material covers the upper instrument panel and door trim, and French stitching follows the contours of the finely hand-cut, sewn and wrapped surfaces, welcoming driver and passenger alike.
The SRX is also loaded with advanced technology. Highlights include a pop-up navigation screen, iPod interconnectivity, 40GB hard drive, standard Bose 8-speaker Centerpoint system or available Bose 10-speaker 5.1 Cabin Surround Sound system, Bluetooth, parking assist with available rear view camera, Adaptive Remote Start, Passive Entry System, a cooled glove box, an available Power Liftgate with programmable height positions and a rear cargo storage system.
Rear passengers can take advantage of the available rear seat entertainment system to watch a video game or watch a DVD on the twin 8” seatback mounted flip-up LCD video screens with a remote control.


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