Emirates airline is going the extra mile to help small- and medium-sized enterprises (SMEs) through the economic challenges currently gripping businesses across the globe. To celebrate a successful first year for Business Rewards - the Dubai-based international carrier's innovative loyalty program tailor-made for SMEs - 5000 bonus Miles are being offered when each new account is activated. With firms in 55 countries across the airline's network recognizing the broad range of benefits available, the 24/7 online rewards scheme has grown from strength to strength and now has more than 5000 registered accounts across the globe. Russell Sheldon, senior vice president, Network Passenger Sales Development, said: “Business Rewards has been fantastically popular, with cost-conscious companies attracted to the great value and benefits it offers both themselves and their employees. “Small-and medium-sized companies are often the most vulnerable in periods of economic uncertainty and we are delighted to be able to help them keep their costs down - and reward their loyalty to Emirates - with bonus Miles. “A large number of our members are based in Dubai and, as a company committed to the development of Dubai , Emirates recognizes the role these firms played in its remarkable growth. And with SMEs accounting for more than 80 percent of the businesses operating in the UAE, they will continue to play a vital part in its future success.” The award-winning program has been so popular that Emirates.
