Sheraton Dammam Hotel & Towers has introduced in its facilities a spa and wellness center, according to Bruce Lawurence, Director of Spa. The spa is located on the lower floor of the hotel, marked clearly for ladies and gents. At the spa qualified therapists advise guests on the right one, from exotic massage to traditional Hammam's, to Ice rooms personal grooming. The hotel also offers a full menu supported by luxury Italian products in its barber shop. The hair salon for ladies offers a range of cuts, treatments and styling.