Shahd Alhamdan Saudi Gazette Landmark International launched, recently in an exhibition in Media One Hotel in Dubai, samples of their new Autumn/Winter collection for 2015. Most of these fashion pieces from the collection have been already introduced in the Saudi and Emirate market. Landmark International, which was established in 2005 as part of Landmark Group, manages five international fashion franchise brands: New Look, Reiss, Koton, Lipsy and Yours London. It has over 150 outlets across the MENA region. Speaking to Saudi Gazette, Sarah Zuhair, content development Landmark International, explained that Lipsy in the Middle East is focusing on dresses, while in UK it has a new line for jeans and such stuff. In the new collection Lipsy is selling dresses for proms and there are shoes that goes with these dresses as a whole ensemble for the event. “In the new collection there are jumpsuits as well as long dresses that fits the Middle East culture,” Zuhair added. The collection has the sophisticated Lipsy VIP line, which can wow all with dresses that are perfect for you when you want to look extra glamorous at special events and important occasions. Turn heads with the Lipsy VIP gorgeous floor length maxi dresses and elegantly-fitted dresses in classic shades, complete with lavish lace details and glittering embellishment. “Daywear pieces are also available in the new collection and it focuses on the effortlessly cool spirit of the 1970s,” Zuhair said. Alberta Mezzacapo, Reiss Brand Manager for the Middle East, said that men's line will be launched in Panorama, Riyadh, by November and a new store will be opened in March in Faisaliyah in Riyadh. She explained that jumpsuits register high sales in the region. “In the new collection there are several styles of jumpsuits that fits the occasions and all what the females need is light make up with it. Short elegant dresses with long leaves are available in this collection, too,” she said. Reiss is providing the 70s fashion line so people who like clothes styled in the era will love the new collection. “For some of the classic clothes adjustment have been added to some of the pieces to fit the Gulf taste,” Mezzacapo said. Reiss' design team is based in London and has established a design philosophy centered on creating directional, design-led menswear, womenswear and accessories. They have continued this philosophy of creativity in the new line with special designs for this season so people can feel that they are wearing fashionable British vintage clothes. Your London, a new brand that was launched in the Middle East in 2014, brings stylish looks to the region's women, sized 14-32, including dresses, denim, tops, lingerie, cover-ups, workwear and party wear. Females can find the new Autumn/Winter collection for 2015 at Salaam Mall and Mandarin Avenue in Jeddah. Females can pick dresses and trousers mixed with color-blocked separates in the new collection. Wrap up warm this winter with one of this season's off the runway looks, Faux Fur. Choose from a cropped soft faux fur for a glam evening look or add a splash of color for the outfit by adding an element of spice into your wardrobe. Dresses with gold and black are available for Eid also. Clothes are not only made for overweight females but also it is fashionable clothes with good fabrics and materials. New Look too has a new collection that fits girls in Saudi Arabia and Gulf area. The new collection are decided in groups and each girl could wear colorful practical clothes that fit girls outside the home. Koton not only has a novel collection for this year but also has come out with several colors this season. For instance, one of the new outfits comes in varying shades of gray color. There are some pieces that have been cut with high quality of fabrics and some have been introduced with a classical cut so as to give these pieces the Victorian-look style. The Koton womenswear collection enhances the wardrobe of women across the region with luxury and style, full of new trends to last through the season. Some of the pieces will be launched in the market after a week. The Landmark International have got these brands to tailor-make the new collection according to the style and preferences of the region knowing fully-well Saudis prefer to buy from these brands since they cater to all ages and size.
