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Castrol enters into cooperative tie-up with Al Jabr Automotive
Published in The Saudi Gazette on 17 - 09 - 2015

CASTROL, the region's leading provider of motor oil and lubricants, signed an exclusive cooperative agreement with Aljabr Automotive, KIA motors distributor in Saudi Arabia, at the Movenpick Hotel in AlKhobar, with the presence of Haitham Badaoui, Managing Director at Castrol, and Mansour Almadany, Deputy Vice President of Service at Aljabr Automotive.
As a result of this exclusive agreement, KIA service centers across the Kingdom will offer Castrol's leading product portfolio of lubricants to its customers.
Commenting on the signing of this agreement, Haitham Badaoui, Managing Director of Castrol, said: “We are very proud to have signed this agreement with Al Jabr Automotive, to provide them with high-quality lubricants and solutions to greater protection of their motor vehicles, thus granting greater reassurance on the road and providing KIA customers a high level of protection, while they enjoy a safer driving experience.”
“This exclusive agreement will also contribute to the development of service advisors and technicians at Aljabr Automotive, through private training sessions that will familiarize employees on lubricants and Castrol products,” Badaoui added.
Mansour Almadany, Deputy Vice President of Service at Aljabr Automotive, said: “The partnership recently formed between Castrol and Al Jabr Automotive will not only strengthen our presence in the Saudi market, but will create a great bond composed of a strong combination of rich history and diverse services provided by the two companies, harnessing access to sustainable development.”
“Al Jabr Automotive is considered one of the leading car sales companies in Saudi Arabia, possessing a long track record of success, and we are very confident in the brand and are assured that this strategic partnership will garner us even more strength and success,” Almadany added.
Since 1991, Castrol has been leading the technology in the automotive lubricants category in the Kingdom and has played an integral role towards providing the best lubricant solutions for the local market.
As a global leader in working with the premiere automotive manufacturers, Castrol has transformed the local industry with the supply of premium product solutions to strategic accounts such as Al Jabr KIA. — SG


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