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Castrol signs deal with Reem Int'l
Saudi Gazette
Published in The Saudi Gazette on 21 - 11 - 2008

Castrol, a leading global lubes provider, has signed a partnership deal with Saudi Arabia's Reem International Circuit encompassing the motorsport center's complete portfolio of driver development initiatives.
The agreement, initially scheduled to run for a period of two years, is aimed at identifying talented Saudi drivers while developing and honing their skills as part of Reem's and Castrol's wider strategy to promote motor sports in the Kingdom.
The Castrol-backed motor-sport development programs range from karting, saloon series, to open wheelers races.
“At Reem International Circuit we form strategic partnerships with companies that wish to contribute to the development of motorsports and the promotion of safe driving principles in Saudi Arabia. In Castrol's sponsorship, we have found a dedicated associate that has strong affinities with both the sport and the social aspect of driving as well as with the Kingdom of Saudi Arabia,” said Raed Abu Zenadh, General Manager, Reem.
Tucked away near the world's largest conservation area for the desert gazelle, or Reem, the 3.8 km track is 70 km away from Riyadh.
An integral component of the circuit is the REEM Academy, designed to the highest international standards with top class trainers and a focus on providing bespoke training and courses to Saudi's motoring community.
“It is this dedicated approach to the development of motorsports at grass root level that triggered Castrol's initial interest and eventual commitment to participate in this highly important initiative,” said Ian Yarwood, General Manager, Alkhorayef Lubricants Company.
“Castrol's commitment to the region is not new and extends to many years and a diverse project portfolio encompassing the worlds of motorsport and football. This latest agreement with the Reem International Circuit, which is the first motorsports center to be granted a license in the Kingdom and the first FIA-approved track is a major milestone for Castrol in Saudi Arabia and will further cement the reputation of our brand among key target audiences in the country and in the region,” he said.
Castrol manufactures and markets lubricants in more than 150 countries around the world. In Saudi Arabia, the exclusive distribution rights for Castrol products belong to the Al


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