MAZOLA has pioneered good health and healthy eating through its range of cooking products across the GCC. Their new brand message, “from the heart of nature” resonates with Mazola's customers and embodies the brand's vision and production methods to deliver the healthiest and purest products. This philosophy starts right from the sourcing of the right ingredients. The primary ingredient of Mazola products is corn whereby the corn germ contains around 85 percent of the total oil in the seed. Mazola does not add any antioxidants or preservatives, as antioxidants are naturally present in the brand's oil, which is also a rich source of Vitamin. Since oils are known to react chemically when exposed to light and air, Mazola uses yellow-colored HDPE bottles which protect the oil. With all these processes in place to ensure the purest products, Mazola's priority is also to ensure a safe environment for its employees. The brand has made significant additions within their factory safety operation and additional specialized staff has joined the manufacturing plant to further monitor the safety controls at the Yanbu plant. The plant also continues to upgrade equipment with the most modern and efficient equipment including a multi-million dollar investment in a new bottling and filling line from one of the world first class suppliers in Japan and France. The equipment is being made especially to Mazola high level of personalized specifications to truly meet their vision of ‘From the Heart of Nature'. “While some parts of this process are the industry-standard, we ensure that the entire process is executed in a way to yield the most natural form of corn oil”, said Simon Gottfried, Vice President, Middle East & North Africa. This method of production and the philosophy of “from the heart of nature' is crucial to all of Mazola's products, including Mazola Corn Oil, Mazola Mayonnaise, Mazola ghee, etc,” he added. Mazola have been working with The Saudi Food and Drug Authority to improve pack information and ensure that all its products follow their strict guidelines. This, however, is no big step for Mazola as the company has always held quality and product ethics at the forefront of its values. Mazola has moved beyond its heritage of corn oil to appeal to new trends and in 2015 was awarded the Product of the Year Award (POY) for its sunflower oil in the cooking oil category, in Dubai. POY is an award that rewards innovation in the FMCG sector and it is also the only award to be voted for by consumers themselves, through an independent consumer survey. This is Mazola's second win in three years of participation as back in 2013, Mazola's Mayonnaise Lite and flavors had won the Product of the Year Award in the mayonnaise category. — SG
