AL Talayi company, sole agent of Bridgestone tires in Saudi Arabia, held a special party for a number of its customers in Jeddah, Riyadh and Dammam which was attended by general manager of the company, marketing dept. manager and a big number of the service centers staff for the purpose of introducing the new product "Turanza T001", its features and the advanced technologies and innovations incorporated in this tire. During this event, the most significant technologies of this tire were demonstrated which make it an ideal choice for drivers who look for highly reliable tires that provide them with quiet and comfortable driving at reasonable process. The guests were acquainted also with the most significant features of Turanza T001 tire as it provides excellent balance between safety and comfort, which are two key elements of Bridgestone philosophy, and the "Turanza" line which is based on the concept that the car is not just a transportation means but also a space characterized by highest levels of comfort and safety as Turanza T001 tire is characterized by superb performance and low noise and provides high level of driving comfort and smoothness. It also provides maximum comfort and exceptional performance especially when driving at high speeds during long distance trips. Al Talayi company confirmed that this tire has been developed specially for customers who want tires that guarantee safe performance when driving at high speeds during long distance trips with more focus on VIPs and executives, who often sit in the back seats, in order to grant them a feeling of comfort, luxury, style and quietness with T001 tire which was designed specially to suit a wide range of cars including luxury saloons and to provide a luxurious driving experience through realizing ideal balance between comfort and driving control. It also meets drivers' need for enhanced comfort and safety up to technologies which increase the tire's consumption life. Al Mohannad Hafiz, Marketing Manager at Al Talayi company, said: "This event was organized to strengthen our relationship with our customers at the retail sector all around the Kingdom, to engage them in the company's plans, and to provide them with special support in all of the fields they may require. We also extend to them big and multiple facilities to support these centers in line with the company's strategy which is based on providing its services at the same distinctive level of Bridgestone tires whereas the company is managed by a selected group of executives supported by well qualified and skillful salesmen and technicians at all branches. Hussain Al Otaiby, Sales Manager, was quoted as saying: "The main objective of Al Talayi is to gain customers' satisfaction wherever they are. Therefore, we concentrate on extending all support to retail customers to provide innovative technology products and, at the same time, guarantee highest levels of reliability and superb quality which are the hallmarks of Bridgestone tyres, and Turanza T001 in particular, in addition to quality service our customers can rely on. Abdul Aziz Khuraif of Bridgestone expressed his thanks to Al Talayi for this unique partnership. He added: "We are forging ahead hand in hand with our partner in the Kingdom of Saudi Arabia to realize astonishing results and reach highest levels. At the same time, we always pursue winning customers' confidence and achieving the growth targets we have put before our eyes." Turanza T001 tires are available in all branches of Al Talayi and its authorized dealers in the Kingdom. — SG
