Sona Jewelers is celebrating its official opening of new and larger factory outlet tomorrow (July 10) at 9.30 p.m. at Sona Jewelers (Gold & Diamond), Balad, Shara Gabal, Near Queens Building, Jeddah in the presence of Sadiq Ali Thangal. Sona Jewelers Gold Loyalty Program provides with a unique opportunity to address the needs of customers and deliver the product at the most competitive price for making chares and the lowest gold price in the market. Sona makes their customer conscious to take a decision to purchase good quality gold jewelry on a budget price which shows Sona's commitment to provide them latest designs of modern and traditional cohesive and comprehensive brand manufacturing at the company's own unit at Riyadh. “The Gold Loyalty Program provides a way to show customer appreciation by delivering additional value without additional costs. It's a win-win for our customers.” The company planning to organize Loyalty Customer Meet throughout its branches by quarterly or half yearly. Sona Jewelers was established in 1984 in Saudi Arabia with 100% foreign investment by K.V. Mohan, Mrs. Sona Mohan, Shyam Mohan and Vivek Mohan. The company has its 22 carat jewelry outlet at Riyadh, Jeddah, Dammam, Hofuf and Jubail to meet the demand 22ct jewelry in Saudi Arabia. The company has its own manufacturing unit in Riyadh where the company develops the very latest designs of modern and traditional cohesive and comprehensive brand. Sona Jewelers personal jewelry collection today reflects the development of its high quality brand meeting the market requirements. A major role behind the success of Sona Jewelers is also played by well-experienced goldsmith and humble sincere customer relations. Something unique and out of this world, Sona Jewelers believes in giving its customers masters of art and designing that create each unique piece of jewelry. The company's motto is to satisfy its valued customer by giving quality product, service and guarantee in keeping with slogan – buying from Sona is equal to quality plus confidence plus service plus guarantee – "Sona Jewelers Always With You". — SG