Malabar Gold, a leading Indian gold merchant group, will open Thursday the much-awaited outlet at Gold Souk, Al Balad, Jeddah. This will be the group's 56th outlet and 21st in the Middle East. Panakkad Syed Hyderali Shihab Thangal, President of the Indian Union Muslim League in Kerala, will inaugurate the showroom at 4 P.M. The new store at one of the city's most active business locations marks the fourth store unveiled by the jewelry chain across Saudi Arabia. They are all set to come up with six more outlets in locations like Makkah, Madina, Jubail and Riyadh by next year. This is in addition to their already existing showrooms in the Kingdom at Al-Khobar, Riyadh and Dammam. They are also planning to add a new factory in Saudi Arabia to its chain in the near future where more than hundreds of artisans would design and create superior quality jewelry to suit the diverse needs of the customers. Located at Jeddah, which is the principal gateway to Makkah and Madina, the new outlet aims to cater to the needs of diverse customers from all across the world. Balad is regarded as a shopper's paradise with the blend of traditional markets and modern shopping centers with many specialized markets, the company said in a statement Tuesday. Malabar Gold, the perfect jeweler, offers traditional and international jewelry designs that represent the details, expertise and design of the best artisans and goldsmiths from different parts of the world for their Indian as well as international clients. In the branded jewelry segment, Malabar Gold has established its leadership position and built a persona, which is stylish, exquisite and perfect. Since its inception in 1993, Malabar Gold has been a jeweler known for its quality, variety, value for money and best practices vis-à-vis customers. Today it is one of the fast growing jewelry chains in the region employing about 4,000 staff, achieving a worldwide reputation for jewelry of unsurpassed purity, uniqueness and value. Their entire business is based largely on customer loyalty and relationship building. The group also offers a warm and friendly ambience for a memorable shopping experience with knowledgeable sales professionals. Jewelry purchased from Malabar Gold can be exchanged at any of their outlets without losing making charge or any deduction in gold rate within 15 days of purchase. Old ornaments can be exchanged with new ones without any deduction in gold rate by paying only making charge. They also offer lifetime free maintenance and service to all its products. Malabar Gold is ready to roll out operations into retail markets like Singapore, Malaysia, Indonesia and Sri Lanka for their immediate expansion. They also have plans to expand its wings to the European markets starting from London, UK, as their first entry into the European markets.